Al Baik Analysis Essay Example | Topics and Well Written Essays - 3500 words

Al Baik Analysis - Essay ExampleOver the courses Al Baik has grown and has opened few outlets in Makkah, Yanbu and Taif still has non gone world(prenominal). This paper aims to talk about(predicate) situations where the companies do not tend to go global and the reason behind the decision. Al Baik is one such(prenominal) company which utilises the most of its home ground and feels that it should expand only when the company fits to all the requirements to go global and maintain its brand name at the same time. AL Baik has been the price leader and has applied the strategy of both cost leadership and differentiation through which it has been able to achieve competitive advantage and tally to the CEO of AL Baik, Rami Abughazalah the company has been able to flourish in Saudi Arabia and has given a bonnet competition to its brands such as Mc Donalds and KFC. A literature review has been provided where the fact of dismissal global has been discussed and also why companies do not go global despite of the buzz globalization, what be the benefits of going global and the expansion mode in Saudi Arabia and their culture. The research has been conducted both in original and secondary method in order to get into the details of the plans of expansion of AL Baik, the famous truehearted fare restaurant. Thus it can be concluded that AL Baik has plans to expand in the future but only when the situation and the conditions are correct and according to the situations favouring AL Baik. ... The restaurant was not franchised but it was an influence from the US from a company which sold fryers and secret mixers. The restaurant stood at Jeddah. But during the first year of its operation the company suffered a huge loss because pile at that point of time did not understand the concept of fried chicken. Thus in order to create an awareness of the product Shakkour Abughazalah printed on every bag a statement that explained the meaning and concept of fried chicken. The co mpany reached its first milepost when about 100 people visited Al Baik on a day and thus it continues to serve people in Jeddah and in nearby cities. Today Al Baik is one of the most famous fast food chains of restaurants operating in Jeddah and has opened few outlets in Makkah, Yanbu and Taif. In Jeddah the company has about 40 outlets and has been the market leader. Research Methodology The research methodology includes both primary as well as secondary research. On the basis of the research it has been analysed that Al Baik has do its plans for expansion but considering the conditions it would expand. In footing of primary research, interview was conducted with the CEO of AL Baik, Rami Abughazalah and secondary research was based on from the research make on the literature review. This has also helped to come in to conclusion as to why firms do not go global and also the reason for organisation going global. An analysis into the interview of the CEO has made it clear the strate gies and the plans of the company to expand. Business Strategies utilize by Al Baik The business strategies adopted by AL Baik is based on the interview conducted with the CEO of Al Baik, Rami Abughazalah. Therefore assumptions are made on the strategies used by AL