Market

The harvest-tide as the first p something that is interpreted to the market to be noticed, sold, applied, or consumed which is possible to satisfy a need or desire. Product burn down be a physical object, service, location, organization, or even an Idea or thought (Mob All et al, 1385 195). The eventual(prenominal) goal of organizations Is to produce the products which ar better and superior In one or more aspects compared with other(a)s to be welcomed by customers and make them to pay well for each product (Cutler, 1791379).Vaginal in an article with the title of McDonald the globalization thought y using marketing mix states that in marketing mix, McDonald has offered its product by creating a standard procedure that is the same in all uses of the world, according to the tastes and traditions of different countries and their laws. For instance, Big mac is served without cheese in Israel, or it is served in Indian McDonalds restaurants with specific types of vegetables and la mb meat. And also the limitations which are compel by various religions are considered (vaginal, 2001 99). 1. Brand The name and logo of a product is an Important fraction of thoroughlys in consumers sews, and the brand name adds value to every goods. For example, consumers consider a bottle of cologne with notable brand name, as an expensive and high- quality merchandise. But If this bottle lacks any Indication of the brand, even If the tactile property is similar, shall be considered as low quality merchandise. The brand differentiates the goods and services that are offered by competitors. A good brand makes the consumer loyal. A research showed that among the present dish washing liquids, the housewives are the most loyal to Gold, be quiet, and Risk.These terce groups f customers buy their desired dish washing liquid regularly. The interesting point was that all customers rent considered the same characteristics for a good dish washing liquid (e. G. Cleaning power, conce ntration, high foam, etc). But it was believed that and the dish washing liquid that is bought by them (In other words, they are loyal to) has all those qualities. In other words, those who bought Goal dish washing liquid believed that Goal has all the qualities of a good product, and those who bought Jam, thought that Jam Is better than other dish washing liquids Assimilate, 1851381).According to the arguments presented, the value of brand name can lead to a products reputation and induction of high quality product to its customers, make a very strong picture show in the minds of customers, and become one of the major assets of a company. 1. 2. Packaging There is 8000 years statistics about packing in which packaging has been used as the containers were made of clay and glaze rough mats in Mesopotamia and Egypt. The customers get a line a product through its packaging. Package transfers the producers assuage to the buyer and communicates and exchanges Information between them.T he packaging gives identicalness to the product, and protects the protect against Impact, moisture, climatic conditions, odors, fumes, vibration, microorganisms, pressure, collapse and Insects (spearheaded, 1384 13). Also the packaging protects the goods, makes adolescently, beauty, product safety, easier storage of goods and products (Smiles Pour, 1921381). If the package is done in a great way, it gains interest to Pricing, is the monetary value of goods and services or the amount of benefit that nonusers oddly pay for the benefits of having or using the product or service.Pricing simply means determining the charge for the product or service (Ecological et al. , 1385 1). Vaginal states that McDonalds in price marketing mix used different strategies for set in different countries. For example, it used strategies such as cost based on the target strategy, the eventual(prenominal) cost plus a percentage of profit, or prestigious pricing. For example, a Big Mac in the United Sta tes is equivalent to 14 minutes work of a worker a day, but in a country like Nigeria it is equivalent to several hours of work (2001 101 vaginal).Types of pricing methods in dealings with competitors The competitors may price their products in four ways 1 . Pricing based on cooperation the price is determined by cooperation and consensus with partners. This situation occurs mostly in competitive oligopolies markets. 2. Adaptive pricing market draw and main shareholders determine the price, and the others price their products according to them. Opportunistic pricing n some markets, when a provider appends the price for its products, a rival that has good resources might not change the price of its product.Sometimes, in the moorage of the increase in prices by a producer, the rival increases the prices, but tries to offer more services to force part of customers of the company which first increased prices. This method is called opportunistic pricing. 4. Punitive pricing some sup pliers who are able and good facilities, in pose to eliminate smaller competitors, lower prices for their products. Sometimes this method testament result in removal of small suppliers from the market (Flask, 1386 169).According to the arguments presented, the pricing strategy of a product, when the product is part of a group of products, has different characteristics. In this case, the organization considers overall prices of one group in order to maximize profits. The firms, after codifying pricing strategy, are faced with conditions in which they are compelled to reduce or increase prices, and marketers need to respond to the change in pricing strategies and develop other strategies.